David Aldridge Guitar School
THe Mission:
David Aldridge Guitar School, a British guitar school for children, hired Round Six to do a complete branding and content overhaul. Before we began, David was looking to combine two separate websites one for his in-person guitar school and one for an online guitar course for kids. He also wanted to set up a messaging architecture for all marketing collateral- from social media to email marketing. But in order to do that, we had to establish his mission, vision, brand values, positioning statement, elevator pitch, target audience, brand voice, brand pillars, brand promise, tagline, and brand archetype.
The Result:
David’s new brand has helped him forge deeper relationships between his clients and his business. Using the brand foundations we developed, he was able to expand beyond 1:1 in person lessons to an online course, a Youtube Channel boasting 229K views, and a textbook sold and produced internationally on Amazon. In essence, these building blocks helped David launch a global platform with the ability to reach students far beyond the walls of his office in the UK.
